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In 1978, Diesel established themselves in the luxury market as an innovative brand that rejected the unimaginative trends of the typical fashion industry. While impacting the fashion industry, Diesel created a name for themselves with their off the wall marketing and advertising ideas, including their bold “Be Stupid” campaign. Diesel was founded by Renzo Rosso; a man determined to become a leader in innovative design concepts. While the company has a strong reputation as a staple in the denim industry, they have pioneered new styles and fabrics in the footwear industry. Diesel has created their own unique path in the footwear industry, bringing unique design concepts, and stylish accents. 

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