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As a world leader of sport lifestyle products, PUMA starts in sports and ends in fashion. Puma was originally founded in 1924 by two brothers, Adolph and Rudolph Dassler. Rudolph ran with the Puma concept and has built the iconic company into a lifestyle world leader.

Beyond the classic PUMA shoes, are different divisions that push the envelope further into the motorsport division. Among the top divisions for PUMA is the successful PUMA Ferrari and PUMA Ducati line; an effective collaboration between two amazingly creative international companies.

Another division that dives into the fashion-forward lifestyles is the PUMA Black Station. Showcasing the unique indulgence into a high-end sneaker, PUMA Urban Mobility and Rudolf Dassler PUMA  pay close attention to detail, and does not sacrifice on style.

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